The Well-Heeled Guru

Who is The Well-Heeled Guru?

The Well-Heeled Guru is a repenting Elitist Fashionista & Serial Upgrader who discovered the hard way, that her love of all things Art, Design & Creativity was the foundation of her mission to upgrade the aesthetics of products & services, not just for her benefit but for the benefit of her peers and beyond… The Well-Heeled Guru’s, aka TWHG, heart delights in the beauty of well designed & mindful products & services and believes that conscious consumerism has the power to shift perspective to enhance & move the lifestyle of societies forward.

The Well-Heeled Guru recently dropped the ‘Elitist’, and prefers to share the how-to, where & why’s of a Fashionista & Serial Upgrader lifestyle, hence Plank, her luxury yoga lifestyle brand, to improve the design & quality content of products for yoga & also provide a different verbal & visual perspective to not only the world that yoga inhabits, but also a world beyond its studio walls. TWHG is fortunate to have launched her line, still a novice to yoga, and thus has not lost sight of the reasons why she loves the practice, i.e. to look her most fabulous as her bod & genetics will allow. This entry point allows her to express audaciously, both visually & verbally, the hows, whats & whys, yoga works for her. Her voice is contemporary with an unapologetic Brit irony & her discoveries, Plank AAPPs, result in very real, almost incredulous, tangible & immediate benefits, which could possibly help others too…

The Well-Heeled Guru is seen as the go-to person for getting people into yoga, however, this is not how she prefers to acknowledged. The Well-Heeled Guru’s mission is for people to Get Yoga, to really incorporate its health & mental benefits into every area of life and not solely, in the yoga studio. Originally poo-pooed by the hardcore yoga community, if you shift your perspective now, ask yourself, “Look who’s the Poser now…”

But I digress again, who is The Well-Heeled Guru? C’est moi… Doreen Hing, Creative Brit, Mother, Wife, Entrepreneur & a Very Ordinary Rebel…

About Plank

Plank is a sophisticated resource of cheeky, unique and beautifully designed accessories for yoga and life. Its mission is to encourage yoga practice uptake one visually stunning yoga mat at a time…

Plank’s core product is its Gripping Art Yoga Mat, which uses art-commissioned photography & high gallery quality resolution to produce stunning & impactful images on the last unchartered print medium of the 24″x72″ canvas of the yoga mat. Plank is the only company to date, to provide this quality of imagery on a functional, gripping yoga mat. Plank was deliberate in its image choice to shake the yoga fundamentalists off their Grounded feet, to wake them up to the real world and to stop talking & seeing the world from their Drishti/focus point. Plank loves yoga purists for their knowledge & insight, but seriously loosen up or stop buying yoga pants that are way too tight, very few of us can afford the time to practice yoga everyday or go on extreme fasts & regimes, however we thank you for doing so and sharing your journeys with us, so that we can roll out our mats, hopefully one or two times a week. A little lightening up and less Downward Dogma could go a longer way to encouraging more mat time, you never know, next might come a chant or perhaps some tofu…

Plank’s complimentary lifestyle collection of bags & small leather goods embodies the same qualities of originality and hums with the same understated & unapologetic chic and irony.

Plank’s breath of fresh air message, encourages freedom to embellish, camp it up and bring humour into the studio & take it along with you, wherever you may go…


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