Yoga = Fastest Growing Sport in America care of Bloomberg TV

As the Well-Heeled Guru + someone who loves to encourage why + how to obtain yoga’s benefits, in the quickest + most absorbent fashion, I started to, amongst a gazillion other things, set up a yoga coaching program. It’s still in very early stages, however one of my wear testers, sent me a great link, which says a lot of what Plank, luxuries for yoga + beyond/the Well-Heeled Guru has been working passionately towards from inception 2005. Thank you my young Padawan, for digging it up this feature.

Bloomberg TV, Yoga the ‘fastest growing sport’…

This report by Bloomberg TV, as shared on Social Workout, outlines some of the many facts that have been the driving force for Plank’s raison d’etre/reason for being.

‘Yoga has gone mainstream.’  Yes + No. I am glad to see that I’m not the only one who officially will say that yoga is part of a lifestyle + is OK with yoga’s goal to not become a hardcore yogi, with an almost fundamentalist perspective for what yoga is or should be. I am not an instructor or have an inclination to become one, however I fully endorse yoga teachers + teachings that offer a more liberating style of yoga, allowing students to eat fine foods, wine, be successful in their careers + for me, know that an interest in fashion, as it relates to yoga, is not a yoga taboo.  Bill Harper, publisher of Yoga Journal, acknowledges that yoga is not just an activity, it’s a lifestyle with 44% of the demographic in a higher household income bracket of $75K+, thus disposable income to spend on yoga consumables reflective of their lifestyles. Haper also acknowledge how people are looking for a calmness to combat, the storminess of recession. Harper, has graphed the inverse proprotion of the yoga market to the Dow Jones. Fact, the yoga market goes up, as the Dow Jones goes down. I personally am not an economic whizz, but last year Plank outlined a couple of articles + newsletter, referencing how yoga is doing more than OK, in this difficult period, investing into some elements of Wellbeing or Yoga on yoga consumables for retail stores, product design departments or just physical wellbeing, is a no-brainer, it feels like every industry apart from directly yoga specific companies, had their blinkers on when discussing a yoga reality was presented to them.

Media Market Research, reports that yoga is gaining new practioners faster than tennis, golf + many other sports. Phil Swain of YogaWorks, revenues have grown 100% 2006-2009 + feels lots of opportunity expand from highly women, but expand into mens, older, kids + medical therapies.

Yoga inspired events are even becoming endorsed by major corporations, that are not in the yoga industry, per say. Huge sponsorship to many yoga events + jumping on the yoga bandwagon, such as Travelocity, Smart Water etc… Jet  Blue in collaboration with Flavorpill, sponsored a 10,000 participation yoga event in Central Park, as it believes the yoga philosphy of transpancy + openness ties with it’s own corporate culture.

Kimpton Hotel provides yoga mats + totes. Yoga has become a necessary as traveller yoga amenities as important + routine as Wifi…

Gerald Levin, former Time Warner CEO, feels focussing on good health will do more for the economy than another stimulus package.

None of this is really new, news, but the number of articles and the many shows that are based around this concept of Wellbeing in our daily life, really outlines that yoga should be more mainstream than it is being portrayed, even in this feature. To me, the growth of the industry, is growing + boyant, but the growth remains primarily in the yoga world + its directly related businesses. For true mainstream acceptance, it should start to show up in other industries, both in the form of services + consumable point of view. When the mainstream lifestyle markets truly understand that yoga is part of their customer’s lifestyle + finally ‘Get’ that, supposed, jumping on the yoga bandwagon, is not a bad thing. Starting to see that it’s actually OK to provide products + services for their clients + customers that meet their needs + leaving all the growth to someone else, actually does a disservice to them. Choosing companies who’s services + products marry the correct aesthetic and business ethical perspective can help to filter out the good from the bad… and yes, there will be mistakes + in yoga, that’s OK to make some bad decisions too.  Also I would love to see all media would get off the same old yoga bandwagon story, that a business that spreads the message of yoga, its benefits, its lifestyle etc. is not allowed to become financially successful. It is boring + sensationalist, + as much as I like to read a little sensationalism, it often comes from a place of fear + lack of grounding… go figure…

Anyway, I’m so glad to see so many of these points being aired and out for discussion, instead of feeling solo + having conversations with just my life coach, publicist + a few core people who see what I have seen.  Do you know how often I have heard, that I need to be realistic and look the world was/is recovering from recession. If you’re not going to listen to me, who’s been patiently, talking the talk + walking the walk in great heels + style, for the last 4 years. Please check out Bill Harper or Gerald Levin or one of the many easy on the logical thinking brain of  “highly qualified authorities” rather than Plank’s, The Well-Heeled Guru aka Doreen Hing/me, a thought provoker + authority, that lives, breathes, walks, talks and feels it…

WHG, an expert in all things, shoes + heels + fitting yoga into a busy lifestyle…


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